After the birth of her first child, Plume founder Lauren Bilon suffered significant hair and lash loss. Disillusioned by her options, Lauren took the reins and set about creating a new way to enhance and protect eyelashes. The result was Plume's patented combination of plant-based actives in a self-preserving formula that contains no synthetic ingredients.

Thanks to the power of women, the truth of science, and the wisdom of Mother Nature, Plume's Eyelash and Brow Enhancing Serum was born.


Our patented hair enhancement technology has enabled us to develop innovative, high-performance herbal formulas that deliver all the results without any risk to our customers' health, wallets or the planet.


Plume's innovative approach to promoting hair enhancement received a U.S. patent in July 2021 and is present in every product we make.


100% of the ingredients we use are derived from plants, minerals and/or organic sources. We source sustainably, choosing Eco Cert or Certified Organic wherever possible, and require all our suppliers to meet Cruelty-Free compliance.