Our philosophy is based on using only the most essential, highly active ingredients to guarantee the best possible performance with the least impact on our environment.

We believe that beauty starts with a healthy foundation and, with this in mind, we set out to create a range where every ingredient nourishes and improves the health of your hair and scalp.


Unlike most water-based formulas, we began basing our products on 100% organic aloe vera and sage & thyme to create 100% active formulas.

Each product is formulated with carefully selected natural ingredients, free from harsh sulfates, parabens and other harmful chemicals. Every product in our range is designed to deliver dazzling results, without sacrificing the health of your hair.


Eufora formulations harness the power of over 100 botanical extracts and oils classified as renewable and biodegradable resources.

Raw materials are sourced from around the world, and we believe it is our duty to source them responsibly. Harvesting practices and processes must bring positive economic and social benefits to the communities that grow, produce and harvest our raw materials.