SACHAJUAN is based on a minimalist approach, not just to hair care, but holistically, considering everything from design to product performance. It's about offering solutions that reduce hair care and styling to simplify the process and provide consumers with the most effective products.

Minimalism demands attention to detail, as it relies on complete transparency and honesty. By referencing iconic and archetypal design aesthetics and interpreting them in a resolutely contemporary context, SACHAJUAN has created an expression that is both timeless and modern.


Founded by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing our hair care and styling products since 2004. We have remained true to our philosophy of simplifying hair care by reducing unnecessary products, ingredients and routines. Our ongoing ambition is to make hair care and styling easy and uncomplicated.


All products, from shampoos to conditioners, treatments and styling products, follow SACHAJUAN's strategy of simplifying hair routines. Each product is named with clear, concise descriptors to explain its performance and how it can help in your hair care and styling.

SACHAJUAN products contain extracts of two cold-water algae - Rhodophycea and Chondrus. The unique combination of these ingredients improves elasticity, hydration and adds shine to hair. We call it Ocean Silk Technology. It works both on the surface and inside the hair, increasing elasticity and hydration while contributing to hair's mineral balance with magnesium, calcium, manganese and zinc.